The chart on the right [click for larger image] demonstrates search volume during the past few years [back to 2005] for three keywords: “big data”, “big data analytics” and “data analytics”. It also includes an element of forecast, which shows data analytics searches will continue on a steady upward curve into 2014.
It’s fascinating. Industry sectors like retail and financial services are mature markets for data analytics, which have long since established intelligent use of their data. However, I think the reason we’re seeing a trend towards people searching Google for data analytics is because other industries are now following in the footsteps of these pioneering industries. Manufacturing businesses for example are looking to use data analytics to assist predictive maintenance; police forces want support with fraud management; healthcare units need help to better understand regional demographics, resident trends and patient requirements. Putting it bluntly, organisations in other industry sectors are starting to wakeup to the potential benefits of data analytics.
It’s interesting that big data analytics is both a new search term [first reference is December 2011] and it also doesn’t have quite the same search volume. My feeling is that right now there are not many companies really facing a big data challenge, it’s still a niche concern of only the very biggest global companies.
That said, I suspect in a few years from now, managing, storing and analysing today’s big data [multiple PetaBytes] will be the norm for many firms and, or, perhaps the goal posts will shift and big data will be considered ExaBytes and ZettaBytes or more.
If you have any complementary or alternative views on the trends in this chart and potential for future developments, please get in touch and leave a comment below.